Gay-Lesbian Meetings: Strategies for Success

THANK YOU TO OUR PROGRAM SPONSOR

Agenda:

4:30 PM – 6:30 PM - Registration - Sky Ballroom - 12th Floor
5:30 PM - 6:30 PM - Networking - Sky Ballroom - 12th Floor (Open Bar and Hors D'oeuvres will be served)
6:30 PM - 7:00 PM - MPI-NJ Chapter Board Installation and Committee Announcements 
7:00 PM - 8:00 PM - Education Program 

Program Description - Ga y-Lesbian Meetings:  Strategies for Success:
Gay & Lesbian Meetings and Events: Insights from Research, and Strategies for Success Thomas Roth, President, Community Marketing, Inc.

This is a comprehensive and very practical orientation to your opportunities in the gay and lesbian meetings and events marketplace.  Discussion includes a review and interpretation of Community Marketing's gay consumer research, highlighting meeting trends and projections. Learn what "gay-friendly" means and other best practices, and how you can ensure that your company is perceived favorably. Make your LGBT meetings initiatives a sure success by using our "Tool Box" of marketing and communications tips, based on over a decade of advising industry leaders.

Session Learning Objectives:

• Orientation to LGBT Meetings & Events: What’s out there, and what are the opportunities
• Best practices to be a genuinely “welcoming” destination, accommodation or supplier
• Practical tools and connections, to take the next steps

Our Speaker: THOMAS ROTH, CMI

Thomas Roth, President and Founder, launched Community Marketing in 1992, and has served as its President for over 19 years.

Tom and his team have developed a spectrum of products and services to skillfully lead the company’s global clients to their goals. Tom is now primarily dedicating his industry-leading expertise to head up Community Marketing’s “LGBT Market Research + Development Lab” division, which produces the LGBT Community Survey, as well as custom surveys and focus groups for a variety of market leaders. Tom engages in strategic consulting to CMI’s diverse clients in tourism, finance, beverages, real estate, insurance, government, etc., and conducts educational seminars for corporations and organizations.

Tom earned his MBA at Maharishi University of Management in 1985. He volunteers time and marketing support to the AIDS/HIV Nightline in the development and promotion of its successful “World Travel Raffle” fundraiser; provides pro-bono consulting and marketing services to non-profits; served on the board of the Commercial Closet Association; and served as an officer on the International Gay & Lesbian Travel Association (IGLTA) board of directors.

He also volunteers with Little Brothers, Friends of the Elderly, and is a long-time instructor of the Transcendental Meditation program, teaching at-risk youth in San Francisco schools.

Email Thomas Roth
Tel 415/437-3800 ext. 103