You know you had a great conference or meeting when the relationships and ideas are hot long after the event is over.
But at any event, you only have a short time to make your story “stick.” To maximize your return on investment and keep the momentum going, you have to be memorable.
Powerful storytelling tools like virtual reality can help you create a memorable experience for attendees.
Virtual reality is a fully immersive computer-generated or 360° video environment that attendees can engage with by wearing special headsets. It is a unique and impactful way to bring stories to life. United Airlines uses it to showcase its new planes and lounges and The North Face uses it to teleport viewers to Yosemite National Park. For our healthcare clients, we use virtual reality to explain and illuminate complicated medical concepts by walking viewers through organs and cells.
Virtual reality is an excellent tool for bringing a shared experience to the masses. In a large meeting, you can give everyone an inexpensive Google Cardboard to use with their own iPhone or Android devices. During your presentation, cue the audience to use their Google Cardboard to view a 360° example. You can also custom-brand the devices and allow the audience to take them home. To keep the momentum going, create a virtual reality takeaway for attendees to view through their new Google Cardboard for months to come.