May Education Program
Date: Friday, May 18, 2018
Time: 11:00am-2:00pm
Location: The Palace at Somerset Park
Address: 333 Davidson Ave, Somerset, NJ


May Program Sponsor

In today’s fast-paced, high-tech world along with the drive to gain attention of clients and prospects –engaging messaging is not essential, it’s CRITICAL!

In addition, the demands placed on planners, marketers, and business owners to succeed, gain maximum resultson increasingly tighter budgets are, in many cases, overwhelming.
The normal thought process is more is better, the shotgun approach is often taken when in reality a more direct, surgical approach just may gain better results.

This presentation delivered by International Award Winning Marketer and Speaker, Cliff Quicksell, MAS+, will demonstrate creative marketing in action. He will share several relevant case histories
utilizing print, packaging, promotional merchandise along with creative themes and delivery methods that have garnered staggering high double digit results.
 
We promise you will look at creatively marketing your business and services in a whole new light!

Learner objectives:
•Learn different ways to market your company, events and services and determine which to use in each situation.
•Understand the importance  and value of measurement (ROI) for each marketing campaign
•Learn how to tap into emotional triggers to increase engagement with current and potential customers and clients.

Speaker Sponsored By:

Strategic Education
Program Partners

About Our Speaker
Cliff Quicksell, Jr., MAS+, MASI

Cliff Quicksell, Jr., MAS+, MASI and has been involved in the promotional products and sportswear industries for the past thirty-four years.  During this tenure, he has achieved the MAS+ and MASI professional designations, Master Advertising Specialist+ from PPAI & Master s of Advertising Specialties Information with ASI.  He has been actively involved in PPAI, the international trade association for the promotional products industry, serving on various committees, as a facilitator at all PPAI & ASI shows, and as a member of PPAI’s Ambassadors Speakers Bureau for over fifteen years.  Cliff’s passion for education and training is exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland.
For more than thirty plus years, Cliff has been speaking, training and consulting internationally to associations and national business groups on more effective ways to market themselves and their products and services as well as how to motivate their personnel.  In addition to the many industry clients he has also served as a marketing and sales consultant/trainer for: iPROMOTEu©, ASI, Dixon Ticonderoga, Fruit of the Loom, Inc., The Walter Cribbin’s Company, Miller Freeman, Inc., Brown & Bigelow©, AIA-Adventures in Advertising©, Geiger©, National Business Media, PPAI, PPPCanada, Snugz© USA, Imageworks and QuickInk, Inc!, Alliance Franchise Brands, PSDA, Dowlis Group, LTD United Kingdom, Trade Only Trade Fair UK, PromoGroup NZ, High Impact Promotional Group in NZ and Purple Elephant Promotions AU.
 
Cliff has been the proud recipient of numerous awards.  Recognized by PPAI for creativity, he has won the prestigious PPAI Pyramid award 27 times. He has also designed nearly 40 additional campaigns for clients that have also won this prestigious award.  Additionally, he received the Printing Industry PSDA’s Peak Award for creativity 5 times in three years and an Honorable Mention in 2017. He has also received PPAI’s Ambassador Speaker of the Year Award six consecutive years.  And in 1997 he was the inaugural recipient of PPAI’s Distinguished Service Award.  In addition, in 2001, Cliff was named one of top six industry speakers and trainers. Cliff was featured as having a significant influence in education as published in the book, PPAI at 100. He has also been recognized by Counselor Magazine as one of the Top 50 Most Influential People in the Promotional Products Industry.
 
With nearly 1000+ published articles internationally, Cliff is a contributing writer to various trade magazines such as Impressions©, PPB - Promotional Products Business©, Counselor©, AdVantages©, Imprint©, Imprint Canada©, A&E Magazine©, Marketing Tools©, Identity Marketing, Brilliant Results, Promowear© and Printwear© Magazines and APPA Newsletter in the Australasia market.  Too, he has been a speaker/consultant at the I.C.E. Embroidery Expo’s, the Printwear and A&E shows, the Canadian Imprint Sportswear shows and all PPAI, ASI & PSI shows throughout the U.S., Canada, Europe, Australia and New Zealand. 
 
Recently, in 2016 Cliff received the Social Media Award from 8 Legged Media for Most Passed Around Social Media for his weekly Blog, 30 Seconds to Greatness which to date is getting nearly 60,000 social shares and opens per week. In an article in Promo Marketing Magazine, April 2016, Cliff was listed as one of the Top 18 most influential people on Social Media.
MPI New Jersey Chapter Attendance Policy:
All Essential Level members or non-members are limited to no more than two events in one fiscal year and must pay the Essential Level/Non-member rate.  MPI Preferred or Premier Level members are welcome to attend all chapter events at the Member Price.